ListOptimalTM
Bringing Sales and Sales People Together
List Optimization
List Optimization enhances productivity in three phases: 

List Procurement 

Procures the most cost effective specifically targeted lists available to the client in the absence of an existing list. 

List Targeting

Idenitifies the highest potential prospects for both direct mail and telemarketing campaigns in specific verticals and horizontals: business type, organizational structure, decision-maker, sales volume, employee size, pc count, facility square footage, etc... (as applicable).

List Scrubbing

Entails eliminating wrong numbers, verifying company names and addresses, identifying decision-makers and job titles specific to your product/service and campaign.  Additional services include obtaining e-mail addresses, pc counts, employee size and annual sales figures (to the extent any such data is obtainable and campaign critical). 

ListOptimal utilizes LIVE CALLERS to obtain real time data that is immediately actionable.  We do not use service bureaus or software shortcuts.  Upon extracting your information from our advanced calling system, we send you easy-to-read actionable reports (most commonly in Excel) with turnaround times that lead the industry.  

Marketing experts concertedly agree that billions of dollars per year are lost by US businesses due to inaccurate phone numbers, out-dated mailing addresses, inappropriate decision-makers and missing or incorrect data elements. Sound, accurate lists are key to effective outbound telemarketing and direct mail campaigns. Not scrubbing a list can be a costly mistake.   

ListOptimal provides the most cost effective real time list scrubbing services available, enabling a reduction in both direct mail and telemarketing budgets while providing the most efficient returns.




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